I was introduced to Charlex's work late in my undergrad career but quickly grew to appreciate their style. Since the first time I watched this, it has served to both challenge and inspire me. Every level of production was met with flawless precision. Most notably the chosen narrator. I could go on about the technical achievements, but those aren't what truly inspire me here. I am drawn to the blending of visual and the spoken word. When I watch this video I see the visuals not as impressive feats of artistic expression–though they are–but as extensions to what's being said. I think there's something to be said about realizing such a high level of parallelism. To me this is a level of creativity I have yet to reach.
In addition to the impressive creative display I also find several nuances about this piece to be very philosophically stimulating. Since I come from the Christian tradition, the element of spirituality plays a large role in my analysis of art, creative expression and so on. I find in this piece a dichotomy that both frightens and intrigues me. Though it is a beautiful work of art, this video was actually created to be an advertisement for Audi. However, the commercial purposes were blended so skillfully with the artistic that it is difficult to distinguish the two. Thus the philosophical implication of whether it is permissible to allow something–artistic expression–that at its core is defined by being beholden to no man, to become a tool of commercial enterprise. In other words, should we welcome or scorn the hybrid that is created through the integration of commercialism and artistism?
The inspiration I draw from this work is two-fold: seek to find avenues to which my creativity can serve a purpose higher than commercialism and achieve the same or greater level of excellence. I do however realize that marketing plays a heavy role in a designers income. Thus, I live in the tension that exists because of that fact.
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