I chose this design from the twenty others primarily because it feels the most important. After I finished creating my logo batch I stepped away for about a day then came back and looked them over again. When I did this I found that my eye was continually drawn to this particular design. I surmise that because of its unusual structure my brain is trying to figure out what the shape is. However, as it's creator I know that it was modeled after the mathematical sign for infinity. It's obviously not too similar, but the overall shape is close. My design with this design was to leave the viewer intrigued but not confused. I would say that I did moderately well in achieving this goal.
Additionally, I chose the color yellow for several reasons. In our culture this particular color is interpreted to symbolize clarity, awareness and accomplishment. These are principles that I want both my prospective clients to associate with my brand as well as with the product they receive. I also find that this color best symbolizes how I tend to view my role as a media provider.
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