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| Screenshot of Path app. |
https://path.com/
Path is a new social-networking/photo-taking/video-sharing/location-sharing app that launched on both Iphone and Android market this year. The app itself is very similar to facebook and doesn't seem to do anything exceptionally different to make it stand out. It has less users than facebook, approximately 1.5 million downloads so far, so I guess that makes it the more private social networking alternative.
The website marketing the app is not so hot. Its strongest feature is the splash page, which is simple, clean and responsive. The demo video is good and it gives you a basic understanding of this social networking app. The ad video tries really hard to be friendly/charming but comes off as more of a sappy/creepy affair.
The rest of the site is bare bones. The about section is a list of boring text with little color and no pictures, the blog is dull and barely engages the user.
The team section lists lovely pictures of the developers' shining faces but doesn't provide any other personal info (job title, work experience, favorite color) besides their name.
Overall this site is lacking. Like the app, https://path.com/ lacks the color, character and unique qualities that make it stand out from facebook.
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| The front page. |
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